Here is a great article that introduces a major creative effort that I've been involved with, How It All Fell Into Place For Enlivenze.
A truth that keeps reasserting itself: The creative idea or new product is only one step towards success. The practical follow-through and guiding how this impacts the stake holders is equally important whether one is creating a new brochure, new PowerPoint template or full brand.
To see the toy I invented, FlipStir Puzzle and the company I co-founded, visit, enlivenze.com